They had the concept of four pillars “Lead, Feed, Strength and Transform” that was to be the basis of the design, as well as the title “Hunger Pains to Community Gains”.
Process
We worked together to tell the story in an engaging and meaningful way. It was text-heavy so great care was taken in not overwhelming viewers with too much content. Visuals were designed to transport the viewer into the report that encouraged diving in at any point to allow either random browsing or full linear engagement in the content.