We started initially with the logo design. We presented them with four options that presented the brand in different directions. They all had a playful vibe, which we felt was important. They chose the boldest option that we felt had the best chance to stand out in the marketplace.
The final piece of the project was the website development. The goal was to present the ice creamery in a way that put their products front and center in a way that is organized and built in a fashion that makes it appealing not only to potential customers but also to organic search results.
The website also has a feature that displays its menu on the monitors at the ice creamery.
Development of the signage and storefront was critical in the project. The site where the ice creamery is located is an interior mall that pedestrians view in three directions. We wanted to entice them with the offerings and guide them to where to order.
