The Neighborhood Harvest
The Neighborhood Harvest hired us to create a new logo for a new product line of organic baby food that they are offering that is primarily targeted at new mothers.
We initially designed concepts that were clearly targeted at this audience. They decided after the initial concepts that were presented that they may want to broaden the market to include senior adults and possibly pets. So, we revised the options so it was still appropriate for their core market, but left open the option for broadening it to other markets.