Evolv Design
Creating meaningful change in web and print design.
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Strategic design

Transforming Small Business Graphic Design with the Power of AI

In the ever-evolving landscape of small business operations, the role of graphic design has become increasingly crucial for establishing a compelling brand presence. Now, more than ever, Artificial Intelligence (AI) is stepping in to revolutionize the field of graphic design, offering innovative solutions that can significantly benefit small businesses. Here’s a closer look at how...

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Inbound marketing: How good design can boost effectiveness

First, let’s start with a quick definition. Inbound marketing is designed to pull in your target audience to consider your products or services. Unlike outbound marketing which pushes out your marketing message (think ads, etc.), inbound marketing works by offering content that your audience finds valuable. And to be effective, it needs to attract, engage...

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I’m a “Design Generalist”, an underrated superpower.

Okay, perhaps “superpower” is a bit of an exaggeration. But, it’s definitely underrated. For many years, I’ve read numerous articles on the importance of specialization when it comes to design. Focus on a particular industry or skillset and this will give you an advantage over your competition. And the logic is there for it. Clients...

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Focus, simplicity and viewpoint. The foundation of good design.

I was reading an article this morning about what London’s Underground map can teach us about design. It tells the story of Henry Beck, an engineering draftsman, who transformed an accurate visual representation of the Underground’s map into a simple depiction that focused solely on users’ needs: ‘Where do I get on and off’. When...

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