Evolv Design
Creating meaningful change in web and print design.
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Strategic design

I’m a “Design Generalist”, an underrated superpower.

Okay, perhaps “superpower” is a bit of an exaggeration. But, it’s definitely underrated. For many years, I’ve read numerous articles on the importance of specialization when it comes to design. Focus on a particular industry or skillset and this will give you an advantage over your competition. And the logic is there for it. Clients…

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Focus, simplicity and viewpoint. The foundation of good design.

I was reading an article this morning about what London’s Underground map can teach us about design. It tells the story of Henry Beck, an engineering draftsman, who transformed an accurate visual representation of the Underground’s map into a simple depiction that focused solely on users’ needs: ‘Where do I get on and off’. When…

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