Email marketing can give you a ROI that exceeds any other marketing channel — $43 in return for every dollar invested. For a comparison, non-catalog direct mail returns about $15 for every dollar and catalog direct mail returns about $7 (according to DMA’s Power of Direct economic impact study). For tips and in-depth email marketing...
I was recently reading an article in Entrepreneur magazine that had some useful advice for small business marketing in a downturn. I’ve borrowed some of the suggestions and changed a few that I felt missed the mark. Below are five suggestions to consider: 1. Value, not price, will make you stand out. Cost is paramount...
This was the subtitle of a book I was reading this morning: “Speak Human: Outmarket the Big Guys by Getting Personal”. Here’s an excerpt: Small businesses in the United States alone “produce 13 times more patents per employee than large patenting firms” and “create more than half of nonfarm private gross domestic product.” They’re a...
I was discussing taglines with a client of mine and thought this would be a good post for this blog. Our discussion was based on fixing what I viewed as a poor tagline. To me, it lacked the important qualities that a tagline needs to be effective. A good tagline should be a powerful, condensed,...