You know the old question “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. From a marketing and design perspective, this is a particularly relevant question to ask. If your marketing/design message is not heard, does it make a sound? No, probably not....
To me, typography has a voice. It can be forceful. Timid. Upscale. Cheap. Persistent. Animated. This is somewhat subjective and can vary depending on the viewers’ perspective. It is, however, a significant part of how you communicate to your audience. And finding the right voice for your company or organization takes careful thought and...
Successful design generally follows a path. The path normally takes these steps: Problem definition and research Concept/idea development Design development Execution Evaluation Seems simple, right? However, along the way the path has forks that will influence the design. Influences like trends, business operations, clients’ opinions, and the end users/viewers’ opinions all factor into the direction...