Evolv Design
Creating meaningful change in web and print design.
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Design/marketing insights

I’m a “Design Generalist”, an underrated superpower.

Okay, perhaps “superpower” is a bit of an exaggeration. But, it’s definitely underrated. For many years, I’ve read numerous articles on the importance of specialization when it comes to design. Focus on a particular industry or skillset and this will give you an advantage over your competition. And the logic is there for it. Clients…

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A helping hand.

Things are tough right now. Businesses and organizations throughout the world and in our community are struggling. Struggling to pay rent. Pay employees. Pay for healthcare. It’s overwhelming, especially when revenue is not coming in. And may not be for the foreseeable future. I’m right there with you. My business has plummeted since the outbreak.…

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Focus, simplicity and viewpoint. The foundation of good design.

I was reading an article this morning about what London’s Underground map can teach us about design. It tells the story of Henry Beck, an engineering draftsman, who transformed an accurate visual representation of the Underground’s map into a simple depiction that focused solely on users’ needs: ‘Where do I get on and off’. When…

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Data visualization: The powerful influence of designers and data

I was reading a very engaging story on infographics in the current issue of Smithsonian and thought it might be relevant to share my perspective on this subject. The story begins with a summary of how infographics and data visualization have influenced events throughout history. Incredibly, it’s a very old, dating back 8,000 years. However,…

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