Evolv Design
Creating meaningful change in web and print design.
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A brand is more than just a logo. It is the sum total of everything a company does that creates an identity in the consumer’s mind. However, the logo can be the key linchpin that keeps the wheels of the brand rolling in the same direction. And if your logo does not stand out from those of your competitors, your sales will suffer.

Logo development may seem like a less-than-critical part of your business development, but it could result in your business never getting off the ground. It can also lead to your business going under or underperforming when it would otherwise succeed. If you think that you can’t afford to design a logo when starting your business, consider the possible outcome. How can you afford not to?

For more information, go to D&B’s website allbusiness.com for some additional considerations on this topic. There are some good reasons why it’s not a good idea to put off a professionally-designed logo and marketing materials.