First in a series of posts highlighting the importance of strategic design in today’s economy. It is inspired by the book “the Strategic Designer” by David Holston. I just finished an enlightening and thoughtful book on the strategic importance of design in business today. I’m going to share with you some of what I believe...
Email marketing can give you a ROI that exceeds any other marketing channel — $43 in return for every dollar invested. For a comparison, non-catalog direct mail returns about $15 for every dollar and catalog direct mail returns about $7 (according to DMA’s Power of Direct economic impact study). For tips and in-depth email marketing...
You know the old question “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. From a marketing and design perspective, this is a particularly relevant question to ask. If your marketing/design message is not heard, does it make a sound? No, probably not....
To me, typography has a voice. It can be forceful. Timid. Upscale. Cheap. Persistent. Animated. This is somewhat subjective and can vary depending on the viewers’ perspective. It is, however, a significant part of how you communicate to your audience. And finding the right voice for your company or organization takes careful thought and...
Successful design generally follows a path. The path normally takes these steps: Problem definition and research Concept/idea development Design development Execution Evaluation Seems simple, right? However, along the way the path has forks that will influence the design. Influences like trends, business operations, clients’ opinions, and the end users/viewers’ opinions all factor into the direction...
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking...
Image courtesy of 6S I was reading an article this morning on internet marketing trends for 2013 on startupnation.com. There were 13 trends that they highlighted in 2013. While some that were mentioned fall more into the short-lived fad category, most were trends vital for remaining relevant and necessary in 2013 to maximize your revenue...
Third in a series of posts highlighting the importance of strategic design in today’s economy. It is inspired by the book “the Strategic Designer” by David Holston. Charles Eames, one of the most influential designers of the 20th century, stated that effective design cannot depend solely on a designer’s preferences. Instead, it should be strongly...
I came across an article online from Inc. magazine today about great logo designs. There are some incredibly good points made in this article. I’ve been creating logos for almost 25 years now and I’ve learned a lot of things during this wonderful journey. And this list summarizes some of top items. Take a look:...
Online media is certainly a cost-effective way to reach new customers. The interactive nature of online media gives you rich insights into your website traffic and marketing effectiveness. The design and metrics employed on your website and other online media can determine online brand recall and behavioral responses. The influential effects of clear, effective and...