Evolv Design
Creating meaningful change in web and print design.
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Patrick McCarty

It’s all about voice.

  To me, typography has a voice. It can be forceful. Timid. Upscale. Cheap. Persistent. Animated. This is somewhat subjective and can vary depending on the viewers' perspective. It is, however, a significant part of how you communicate to your audience. And finding the right voice for your company or organization takes careful thought and…

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It’s all about the process.

Successful design generally follows a path. The path normally takes these steps: Problem definition and research Concept/idea development Design development Execution Evaluation Seems simple, right? However, along the way the path has forks that will influence the design. Influences like trends, business operations, clients' opinions, and the end users/viewers' opinions all factor into the direction…

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Online media: an effective way to reach a new audience or connect with current supporters.

Online media is certainly a cost-effective way to reach new customers. The interactive nature of online media gives you rich insights into your website traffic and marketing effectiveness. The design and metrics employed on your website and other online media can determine online brand recall and behavioral responses. The influential effects of clear, effective and…

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