Online media is certainly a cost-effective way to reach new customers. The interactive nature of online media gives you rich insights into your website traffic and marketing effectiveness. The design and metrics employed on your website and other online media can determine online brand recall and behavioral responses. The influential effects of clear, effective and...
Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking...
A brand is more than just a logo. It is the sum total of everything a company does that creates an identity in the consumer’s mind. However, the logo can be the key linchpin that keeps the wheels of the brand rolling in the same direction. And if your logo does not stand out from...