The mission of the Norfolk Sister City Association (NSCA) is to foster international understanding, friendship, and cooperation by promoting people-to-people exchanges and relationships between Norfolk and its international sister cities. They requested us to design a rack brochure that told this story in a compelling and visually attractive way.
Due to the size of a rack brochure and the vast amount of content that needed to be included, it was a fun challenge to make this work. We developed the theme of a passport to tell the story. The solution involved a foldout brochure with large images that showcases the cities.