Benefit Plans Inc. logo and stationery

With a company name that creates a situation that taxes a marketing and advertising budget, Benefit Plans Inc. needed an identity that stands out. Descriptive company names like this are drawn from a small pool of relevant keywords, causing them to blend together and fade into the background, indistinguishable from the bulk of its competitors. This makes everything work harder to gain brand awareness. We worked hard to create an identity that was strong enough to compensate for its name.