Research-based design = insightful design solutions

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Third in a series of posts highlighting the importance of strategic design in today’s economy. It is inspired by the book “the Strategic Designer” by David Holston. Charles Eames, one of the most influential designers of the 20th century, stated that effective design cannot depend solely on a designer’s preferences. Instead, it should be strongly influenced by business goals and customer needs. This of course seems obvious. However, it takes research to determine what those goals and needs are.

Online media: an effective way to reach a new audience or connect with current supporters.

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Online media is certainly a cost-effective way to reach new customers. The interactive nature of online media gives you rich insights into your website traffic and marketing effectiveness. The design and metrics employed on your website and other online media can determine online brand recall and behavioral responses. The influential effects of clear, effective and visually-outstanding online media: can make viewers desire certain products or services believe in certain principles or causes make educated purchasing decisions We can help you and your company or organization with creating clear, effective and visually-outstanding online media as well as print media. By choosing … Continued

We build better brands, one DNA strand at a time.

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A brand is more than just a logo. It is the sum total of everything a company does that creates an identity in the consumer’s mind. However, the logo can be the key linchpin that keeps the wheels of the brand rolling in the same direction. And if your logo does not stand out from those of your competitors, your sales will suffer. Logo development may seem like a less-than-critical part of your business development, but it could result in your business never getting off the ground. It can also lead to your business going under or underperforming when it … Continued

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