Beautifully Ugly

I was flipping through our morning newspaper and came across a common advertiser that I’m sure many of you are familiar with: Ollie’s Bargain Outlet. It’s a cringe-worthy abomination in the eyes of most designers. Crass typography. Cheesy illustrations of Ollie sprinkled throughout the flyer. Each page packed with hyperbolic descriptions of all kinds of “buyout!” specials that won’t last long. It’s beautifully ugly. Why beautifully ugly? Because it’s perfectly-suited to the message and the messenger. The imagery, typography and writing style is crafted to fit in a way that’s memorable and impactful—and appropriate. This makes it a great example … Continued

Local SEO: 10 ways to boost your site’s visibility locally

I just completed a course at UCDavis on Optimizing a Website for (Organic) Search. There was a ton of valuable information conveyed in the course, but an area that I found particularly helpful was the section on Local Search. This is valuable for many of my clients that are local businesses that target almost exclusively to local clientele: Top 10 Localized Organic Factors Domain Authority of Website Quality/Authority of Inbound Links to Domain City,State in GMB Landing Page Title Click-Through Rate from Search Results Topical (Product/Service) Keyword Relevance of Domain Content Diversity of Inbound Links to Domain Geographic (City/Neighborhood) Keyword … Continued

SEO: What is it and why is it important?

First, I’ll start with a definition: SEO (Search Engine Optimization) is the process of affecting the visibility of a website or web page in organic search results. The organic results are all the unpaid links that show up when you type in a request in a search engine like Google. Why is it important? If your website or web page does not show up in search results, or shows up on page 15 of the results, your website will be basically invisible to anyone searching for your product, service or organization. And growing your business or organization will be significantly … Continued

Data visualization: The powerful influence of designers and data

I was reading a very engaging story on infographics in the current issue of Smithsonian and thought it might be relevant to share my perspective on this subject. The story begins with a summary of how infographics and data visualization have influenced events throughout history. Incredibly, it’s a very old, dating back 8,000 years. However, the early uses were used primarily as maps. After all, a map is a visual representation of our world based on current data available. Today, the available data is much more vast and the need to make it understandable is a struggle for almost all … Continued

Digital marketing trends for 2015

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Last year, digital marketing accounted for 25% of all marketing dollars spent. And according to a Gartner survey, that will rise to 33% this year. As a nonprofit, it’s essential to plan and implement your digital marketing strategies in areas considered most important in 2015. Based on an article in the Huffington Post, here are some predicted areas for concentration: 1. Email marketing Create smarter, more targeted content that speaks to your audience. 2. Building connections by building relationships Your audience will give to organizations that they know, like and trust. Social media helps establish personal relationships quickly and for very little cost. Nonprofits that connect by being more … Continued

Client/Designer relationship: The client always comes first.

Second in a series of posts highlighting the importance of strategic design in today’s economy. It is inspired by the book “the Strategic Designer” by David Holston. The title says it all. It’s all about the client and the problem he/she wants to solve. As a designer, this can be challenging. We put our years of experience and education on the line when we present our ideas. Our heart, soul, blood, sweat and tears can be all wrapped into solutions to our clients’ problems. When we don’t see things the same, issues arise. There’s a disconnect. Figuring out the source … Continued

Email marketing — you can’t ignore its effectiveness

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Email marketing can give you a ROI that exceeds any other marketing channel — $43 in return for every dollar invested. For a comparison, non-catalog direct mail returns about $15 for every dollar and catalog direct mail returns about $7 (according to DMA’s Power of Direct economic impact study). For tips and in-depth email marketing best practices, listen to this podcast that includes email experts from ReturnPath, Constant Contact and Smith-Harmon: http://www.box.net/shared/nmkz98ilki At Evolv Design, we can help you develop an email campaign that will tie into your current brand, if you have one, or help you build your brand … Continued

Be powerful beyond measure

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“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. As we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” —Marianne Williamson. Powerful beyond measure. That’s … Continued

Research-based design = insightful design solutions

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Third in a series of posts highlighting the importance of strategic design in today’s economy. It is inspired by the book “the Strategic Designer” by David Holston. Charles Eames, one of the most influential designers of the 20th century, stated that effective design cannot depend solely on a designer’s preferences. Instead, it should be strongly influenced by business goals and customer needs. This of course seems obvious. However, it takes research to determine what those goals and needs are.

Online media: an effective way to reach a new audience or connect with current supporters.

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Online media is certainly a cost-effective way to reach new customers. The interactive nature of online media gives you rich insights into your website traffic and marketing effectiveness. The design and metrics employed on your website and other online media can determine online brand recall and behavioral responses. The influential effects of clear, effective and visually-outstanding online media: can make viewers desire certain products or services believe in certain principles or causes make educated purchasing decisions We can help you and your company or organization with creating clear, effective and visually-outstanding online media as well as print media. By choosing … Continued

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