Three essential principals of strategic design for today’s economy

| by | Strategic design | 0 comments:

First in a series of posts highlighting the importance of strategic design in today’s economy. It is inspired by the book “the Strategic Designer” by David Holston. I just finished an enlightening and thoughtful book on the strategic importance of design in business today. I’m going to share with you some of what I believe to be critically necessary aspects from the book that all business decision-makers should embrace. I’ll start with what I think are the three principals of strategic design in today’s economy. 1. Design is more than aesthetics. Strategic designers are more than decorators of your communications … Continued

Email marketing — you can’t ignore its effectiveness

| by | Design/marketing insights | 0 comments:

Email marketing can give you a ROI that exceeds any other marketing channel — $43 in return for every dollar invested. For a comparison, non-catalog direct mail returns about $15 for every dollar and catalog direct mail returns about $7 (according to DMA’s Power of Direct economic impact study). For tips and in-depth email marketing best practices, listen to this podcast that includes email experts from ReturnPath, Constant Contact and Smith-Harmon: At Evolv Design, we can help you develop an email campaign that will tie into your current brand, if you have one, or help you build your brand … Continued

It’s all about impact.

| by | "It's all about…" | 0 comments:

  You know the old question “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. From a marketing and design perspective, this is a particularly relevant question to ask. If your marketing/design message is not heard, does it make a sound? No, probably not. It’s all about impact. Maximizing the impact of your message will greatly increase it’s chances of being heard. Creating a giant “tree” that is quickly and efficiently dropped so that it maximizes its impact will absolutely make a sound that will be heard. Take a … Continued

It’s all about voice.

| by | "It's all about…" | 0 comments:

  To me, typography has a voice. It can be forceful. Timid. Upscale. Cheap. Persistent. Animated. This is somewhat subjective and can vary depending on the viewers’ perspective. It is, however, a significant part of how you communicate to your audience. And finding the right voice for your company or organization takes careful thought and care.   Take a look at the examples below: Can you guess the products/companies behind the examples above? One is Audi. One is Mini. One is Dodge Ram. I’ll bet you can guess it even without seeing the rest of the ad. They are all … Continued

It’s all about the process.

| by | "It's all about…" | 0 comments:

Successful design generally follows a path. The path normally takes these steps: Problem definition and research Concept/idea development Design development Execution Evaluation Seems simple, right? However, along the way the path has forks that will influence the design. Influences like trends, business operations, clients’ opinions, and the end users/viewers’ opinions all factor into the direction the design will take. At its core, though, design is about problem solving. Flexible and adaptive methods of problem solving are key to getting to a solution that answers the original problem. Projects will bend and sway to get to successful design solutions—influenced along the … Continued

Be powerful beyond measure

| by | Design/marketing insights | 0 comments:

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you. As we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” —Marianne Williamson. Powerful beyond measure. That’s … Continued

2013 Web marketing trends to grow your business

| by | Small business marketing ideas | 0 comments:

Image courtesy of 6S I was reading an article this morning on internet marketing trends for 2013 on There were 13 trends that they highlighted in 2013. While some that were mentioned fall more into the short-lived fad category, most were trends vital for remaining relevant and necessary in 2013 to maximize your revenue and growth. The first one, “design matters“, of course made my morning. It does matter. Good design is becoming more and more valued and well-regarded in the business community. With companies like Apple, Nike, and Google setting the example, design is no longer considered mere … Continued

Research-based design = insightful design solutions

| by | Design/marketing insights | 0 comments:

Third in a series of posts highlighting the importance of strategic design in today’s economy. It is inspired by the book “the Strategic Designer” by David Holston. Charles Eames, one of the most influential designers of the 20th century, stated that effective design cannot depend solely on a designer’s preferences. Instead, it should be strongly influenced by business goals and customer needs. This of course seems obvious. However, it takes research to determine what those goals and needs are.

Four characteristics of great logos

| by | Small business marketing ideas | 0 comments:

I came across an article online from Inc. magazine today about great logo designs. There are some incredibly good points made in this article. I’ve been creating logos for almost 25 years now and I’ve learned a lot of things during this wonderful journey. And this list summarizes some of top items. Take a look:  

Online media: an effective way to reach a new audience or connect with current supporters.

| by | Design/marketing insights | 0 comments:

Online media is certainly a cost-effective way to reach new customers. The interactive nature of online media gives you rich insights into your website traffic and marketing effectiveness. The design and metrics employed on your website and other online media can determine online brand recall and behavioral responses. The influential effects of clear, effective and visually-outstanding online media: can make viewers desire certain products or services believe in certain principles or causes make educated purchasing decisions We can help you and your company or organization with creating clear, effective and visually-outstanding online media as well as print media. By choosing … Continued

1 2 3